Copywriting Process
How does the copywriting process work? What should I expect?
01
Start
- Tell me about your brand and exactly how I can help you by filling out a project brief.
- Now that I have a clear idea of your project, I’ll send you a proposal which will include a quote.
- You’ll sign off on it and send me a 50% deposit.
- We have a 1hr Zoom/phone briefing to communicate everything.
- I’ll set out a timeline, so you know exactly when you’ll be receiving each draft.
Middle
- I thoroughly research competitor brands/services to ensure your brand stands out from the competition.
- I’ll send you a few lines of copy for approval. This is called a skeleton deck.
- I’ll also send you a video introducing you to your copy deck and explain how to use it.
- Once I receive your feedback from the skeleton deck, I’ll begin your first draft.
- When you receive each draft, you’ll be able to add comments/amends (I’ll send instructions on how to do this).
- Once I receive the first draft amends, I’ll get started on your second draft.
- Once you receive your second draft, you’ll add your last round of comments/amends. Please note: any changes after this draft will incur an additional fee.
End
- Once I receive second draft amends, I’ll get started on your final draft.
- I’ll send your final draft off for external proofreading.
- I’ll send through my final invoice.
- Once you’ve received your final draft and are jumping for joy, I’ll send you a project sign off sheet that signs all copy over to you.
- You’ll also have a chance to leave me feedback and a testimonial (thank you!)
Why Work With Me?
I have over 10 years of experience in Copywriting, SEO, Editing & Content Creation.
Meaning I eat, live and breathe the written word. When I start working with your brand, I am equally as passionate and genuinely want you to succeed. That’s why I work hard to get to know your business and provide you with a proven process to get you to your desired result.
More Reasons To Choose Me
- I will lead you through the copywriting process with ease and ensure you feel supported throughout.
- I am a fantastic communicator, so you’ll never be left guessing.
- I get to know your business well with a detailed project brief and thorough research of your main competitors.
- I quote per project and am always transparent when it comes to price. I’ll send you a project proposal that clearly lists your project costs. Unlike other Copywriters, I even have some of my standard project pricing listed right here.
- I personally write all your copy. I never subcontract.
- I’m reliable, consistent, and respond well to feedback.
- Freebies! Who doesn’t like something for free? With all copy, you’ll get two free rounds of revisions and free proofreading from an external proofreader upon completion.
- Read my testimonials. They speak for themselves. The client love is reciprocal, with 80% of my clients referred.
- I am the SEO Queen. My Website Review Report will give you the steps needed to enhance your website’s SEO in all the right ways. Did I hear “Improve my Google ranking?”
“As a small business owner, I wasn’t sure if I should be spending money on copywriting, but now I see it is essential for your brand.”
Frequently Asked Questions
What you'll receive
I’ll help you come up with the perfect copy for your site. Copy that is uniquely you and the brand or service that you represent. Copy that inspires readers to take action. I’ll help you identify your target market and the tone of voice for your brand. I’ll also write the title tags and meta descriptions for your chosen pages to improve your SEO. At the completion of your project, you’ll have a well laid out and easy to read copy deck to assist you or your web developer to easily build your website. The copy deck shows you exactly where everything belongs on your site, making the entire process stress free for everyone involved.
bENEFITS OF HIRING A COPYWRITER
Words inspire, intrigue, excite and delight. They captivate us enough to buy products, choose services, and enable us to build trust with a brand/person. Using bland and unprofessional copy can lose both customers and money, not to mention respect for your brand or service. That’s where I come in. Allow me to transcribe your idea and passion into beautiful prose that attracts the right clientele to you and your business.
Pricing
You’ll find my standard pricing here. Although each project is different, and that’s why I send out a project brief to all of my new clients. This helps me tailor a quote specifically for you and your needs. It’s also just an excellent document that will help you gain deeper insight into your business.
Ready to get started?
I’ll email you an obligation free project brief to fill out. That way, I can ascertain exactly what you’re looking for, learn more about your product or service and how I can best assist you.
Happy Clients
Get IN Touch
info@katelynrew.com